More Info on Spring of Web
Apr
6
UF Web Admin’s Spring of Web conference is Friday, and to get some more information out there about the event, I had our speakers e-mail me summaries of their speech topics.
Prentiss Ladkani from the College of Education
“Take a good, hard look at your site and let's be brutally honest with each other. Are you using HTML tags correctly? Have you really sat down and gotten to know your content on a personal level? Have you even THOUGHT about the key words your users may be trying use to find your site? If you’re having trouble with people searching for your site, chances are, it’s not them, it’s you! Learn easy (and FREE) tips to getting better search rankings for your website.”
Carl Smith from The nGenWorks Company
“While much has been written on usability and user experience, very few address the problem from this perspective: What has been proven in conclusive testing and research to stop users in their tracks?
Smith reviews usability tips that hurt a user’s online experience based on two criteria: strength of evidence and relative importance to the user.
Afterall, if it’s important but you can’t prove it, or if you can prove it but it’s not important, who really cares?”
Joe Spooner from UF Web Administration
“The goal of my presentation is to help other webmasters to become fully aware of the bigger picture of web analytics. Lately, there’s been a lot of interest in Google Analytics as a tool to better inform webmasters of their web site usage. My presentation will focus on critically thinking about the usage of a site through quantitative and qualitative testing and analysis.”
Dave Stanton from the College of Journalism and Communications
“Usability is a term so simple in its definition but utterly complex in terms of application and measurement. We can and should leverage design to make interfaces both usable and enjoyable.
The human brain is great at assembling seemingly disparate pieces of visual information into a cohesive whole. Information structures are detected based on prior experiences and repetition. Knowledge is associated and stored. These processes happen quickly and recursively, but the brain has finite resources to multitask.
This talk will give you a primer on how the eyes serve as the gateway to the brain. The jargon will be kept at a minimum. Instead, the focus will be toward common examples to help you make better structural and design choices.”
For those of you not attending the actual event, check out Web Admin’s site where we will be live streaming the event and our Twitter feed where we will live blog and have some back-channel communication.
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